Module 1: Introduction To Ecommerce
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Lesson 1: Understanding the Entrepreneurial Mindset
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Lesson 2: The eCommerce Skillset
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Lesson 3: Opportunities Beyond Drop Shipping
Module 2: Branded Niche Dropshipping
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Lesson 4: My Unique Approach to Dropshipping
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Lesson 5: Discussing Other Approaches: The General Store
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Lesson 6: Discussing Other Approaches: The Single Product
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Lesson 7: What is Branded Niche Dropshipping?
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Lesson 8: How to Find your Perfect Niche
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Lesson 9: An Expert Approach to Sourcing on Aliexpress
Module 3: Ecommerce Consumer Psychology
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Lesson 10: The Importance of Understanding Consumer Psychology
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Lesson 11: The Four Pillars of Consumer Psychology
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Lesson 12: The Three Types of Buyers and Target-Conscious Acquisition
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Lesson 13: The Five Golden Steps to Generating Sales
Module 4: Shopify Store Mastery
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Lesson 14: Introduction to Shopify and Web Design
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Lesson 15: Understanding the importance of Adobe Photoshop
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Lesson 16: Discussion on the Importance of Apps and Services
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Lesson 17: How to find Affordable and high-Quality Image Creatives on the Internet
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Lesson 18: The Fabulous 5 Keys to an Engaging Website
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Lesson 19: How to Name Your Brand and Pick a Domain Name
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Lesson 20: The Characteristics of an Effective Product Page
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Lesson 21: How to Turn AliExpress Images into Engaging and High-Quality Pictures (5 methods)
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Lesson 22: How to Write Incredible Product Descriptions using the Circle of Value Framework
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Lesson 23: Warning Against Common Bad Practices and Insight into Optional Page Elements
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Lesson 24: How to Add Trust Badges to Your Product Page
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Lesson 25: How to Add Multiple Tabs to Your Product Page
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Lesson 26: How to Add in Videos to Your Product Page
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Lesson 27: How to Add in Sizing Charts to Your Product Page
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Lesson 28: How to Add in Photo Reviews to Your Product Page
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Lesson 29: Navigating the Shopify Platform
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Lesson 30: Navigating the Shopify Theme and App Store
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Lesson 31: The Theory Behind Brand Logos
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Lesson 32: Step-by-Step Logo Creation: Example 1 (Fight Cartel)
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Lesson 33: Step-by-Step Logo Creation: Example 2 (Soul Bottoms)
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Lesson 34: Step-by-Step Logo Creation: Example 3 (Modern Habitat)
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Lesson 35: Step-by-Step Logo Creation: Example 4 (Lucca Leather)
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Lesson 36: Step-by-Step Logo Creation: Example 5 (The Pet Park)
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Lesson 37: Overview of District Theme
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Lesson 38: Configuring the District Theme Skeleton
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Lesson 39: Step-by-Step Banners Creation: Example 1 (Fight Cartel)
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Lesson 40: Step-by-Step Banners Creation: Example 2 (Soul Bottoms)
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Lesson 41: Step-by-Step Banners Creation: Example 3 (Modern Habitat)
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Lesson 42: Step-by-Step Category Picture Creation: Example 1 (Fight Cartel)
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Lesson 43: Step-by-Step Category Picture Creation: Example 2 (Soul Bottoms)
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Lesson 44: Step-by-Step Category Picture Creation: Example 3 (Modern Habitat)
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Lesson 45: Step-by-Step Final Touches: Example 1 (Soul Bottoms)
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Lesson 46: Step-by-Step Final Touches: Example 2 (Modern Habitat)
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Lesson 47: Creating a Home Page collection on District theme
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Lesson 48: Overview of Prestige Theme
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Lesson 49: Configuring the Prestige Theme Skeleton
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Lesson 50: Step-by-Step Banners Creation: Example 1 (Lucca Leather)
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Lesson 51: Step-by-Step Banners Creation: Example 2 (The Pet Park)
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Lesson 52: Step-by-Step Category Picture Creation: Example 1 (Lucca Leather)
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Lesson 53: Step-by-Step Category Picture Creation: Example 2 (The Pet Park)
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Lesson 54: Creating an Instagram Feed on the Home Page
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Lesson 55: How to Organize Products within a Collection
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Lesson 56: How to Create a Contact Us Form
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Lesson 57: How to Create an Order Tracking Page on Your Website
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Lesson 58: Essential Website Pages to Have in Order to be Legally Compliant
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Lesson 59: How to Create a Comprehensive Website Footer
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Lesson 60: How to Remove “Powered by Shopify” From Your Website Footer
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Lesson 61: How to Increase Conversion Rate and Capture Valuable Data Using Wheelio (Exact Configuration)
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Lesson 62: How to Speed up the Editing Process Using a Bulk Editor
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Lesson 63: How to Optimize Load Time on Your website
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Lesson 64: Protecting Your Website From CopyCats
Module 5: Setting Up Your Facebook Account for Advertising
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Lesson 65: Setting up your Business Manager
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Lesson 66: Setting Up a Facebook Page for Your Business
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Lesson 67: Setting up Your Ad Account and Creating Your Pixel
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Lesson 68: Creating a Back-up Pixel and Easy Catalogs using Trackify
Module 6: Making engaging and Highly Profitable Advertisements
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Lesson 69: Introduction to Facebook Creatives
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Lesson 70: The Anatomy of a Facebook Advertisement
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Lesson 71: The 4 Characteristics of an effective Facebook Advertisement
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Lesson 72: Introduction to Making effective Facebook Creatives
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Lesson 73: Still Image Creatives
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Lesson 74: Step-by-Step Still Image Ad Creation: Example 1 (Fight Cartel)
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Lesson 75: Step-by-Step Still Image Ad Creation: Example 2 (Soul Bottoms)
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Lesson 76: Step-by-Step Still Image Ad Creation: Example 3 (Modern Habitat)
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Lesson 77: Slideshow Creatives
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Lesson 78: Step-by-Step Slideshow Ad Creation: Example 1 (Fight Cartel)
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Lesson 79: Step-by-Step Slideshow Ad Creation: Example 2 (Soul Bottoms)
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Lesson 80: Step-by-Step Slideshow Ad Creation: Example 3 (Modern Habitat)
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Lesson 81: Carousel Creatives
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Lesson 82: Step-by-Step Product Angle Carousel Creation
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Lesson 83: Step-by-Step Best Seller Carousel Creation
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Lesson 84: Step-by-Step Product Video Carousel Creation
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Lesson 85: Video Creatives
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Lesson 86: Step-by-Step Video Ad Creation: Example 1 (Soul Bottoms)
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Lesson 87: Step-by-Step Video Ad Creation: Example 2 (Modern Habitat)
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Lesson 88: How to Write Effective Copy: My Plug and Play Writing Process
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Lesson 89: Step-by-Step Copywriting: Example 1 (Fight Cartel)
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Lesson 90: Step-by-Step Copywriting: Example 2 (Soul Bottoms)
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Lesson 91: Step-by-Step Copywriting: Example 3 (Modern Habitat)
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Lesson 92: Discussion: Using Emojis Effectively in Ad Copy
Module 7: Facebook Ad Strategy Mastery (Part 1)
Module 8: Facebook Ad Strategy Mastery (Part 2)
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Lesson 115: Everything you need to know About CBO’s
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Lesson 116: Advanced CBO Strategy 1
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Lesson 117: Advanced CBO Strategy 2
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Lesson 118: Advanced CBO Strategy 3
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Lesson 119: Advanced CBO Strategy 4
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Lesson 120: Advanced CBO Strategy 5
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Lesson 121: Shotgun Surf
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Lesson 122: Sniper Method
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Lesson 123: Manual Bid Scatter bomb (John Style)
Module 9: Most Important Business principles to understand for eCommerce
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Lesson 124: Revenue or Total Sales
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Lesson 125: Cost of Goods Sold (COGS)
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Lesson 126: Gross Margin
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Lesson 127: Average Order Value
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Lesson 128: Target CPA or Target Cost per Acquisition
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Lesson 129: Cash Flow
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Lesson 130: High Ticket vs. Low Ticket Items
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Lesson 131: The Magical Ratio and Price Testing
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Lesson 132: Subscription Based Model
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Lesson 133: Free + Shipping
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Lesson 134: Product Bundles
Module 10: Email Marketing and SMS Marketing for Dropshipping
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Lesson 135: Effective Email Marketing: Email Blasts
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Lesson 136: Effective Email Marketing: Automated Email Flows
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Lesson 137: How to Set Up SMS Marketing
Module 11: A/B Testing and Multivariate Testing
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Lesson 138: How to Set Up A/B Testing
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Lesson 139: How to Set Up a Multivariate Test
Module 12: Customer Support Best Practices
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Lesson 140: Introduction to Customer Support
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Lesson 141: How to Fulfill Your First Order
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Lesson 142: How to Start with Customer Service for Your Store
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Lesson 143: How to Hire a Team and Automate the Process
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Lesson 144: How to Handle Returns and Exchanges: Finding a 3PL
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Lesson 145: How to Handle Returns and Exchanges: Crafting your Returns Policies
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Lesson 146: How to Handle Returns and Exchanges: Dealing with Angry Customers
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Lesson 147: How to Set up Zendesk
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Lesson 148: How to Set up a G Suite
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Lesson 149: How to Set up Facebook Comment Moderation
Module 13: Keeping Your Business Alive and Out of Trouble
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Lesson 150: Introduction to Legal Compliance
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Lesson 151: When to Form a Business Entity or LLC
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Lesson 152: Dealing with State Tax
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Lesson 153: Facebook IP Infringement
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Lesson 154: Dealing with Facebook Customer Feedback Need to film video on Setting shipping speed
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Lesson 155: Facebook’s Advertising Policies Explained
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Lesson 156: How to Retrieve a Banned Facebook Ad Account
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Lesson 157: Key FTC Compliance Laws you Need to Know
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Lesson 158: Dealing with the BBB and other Watchdog Groups
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Lesson 159: How to Navigate Payment Processors
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Lesson 160: The Dreaded Match List + 5 Year Ban
Module 14: Building Advanced Infrastructure and Achieving Full Automation